Rubixanthin

Rubixanthin (CAS 3763-55-1), also marketed as Natural Yellow 27 and approved under E161d, is a carotenoid pigment derived from rose hips.

Where is Rubixanthin used?

• Food and beverage: natural colorant in confectionery and dairy
• Beverages: E161d approval supports EU market compliance
• Cosmetics: pigmentation in skincare and color cosmetics with antioxidant stabilization
• Nutritional supplements: colorant and carotenoid active in softgels and capsules
• Animal feed: enhances pigmentation of poultry skin and egg yolks
• It delivers yellow-to-orange coloration in food, cosmetic, and nutritional applications.

Good to know: Availability can be limited relative to more abundant carotenoids, so buyers should confirm supply continuity before committing. Batch documentation should be reviewed during formulation development to ensure consistency.

Commercial specifications

• Concentration standardized to defined carotenoid content
• Food-grade material conforming to E161d specifications