Hibiscus sabdariffa extract

Hibiscus sabdariffa extract (CAS 84775-96-2), also known commercially as Roselle extract, is derived from the dried calyces of the hibiscus plant. It delivers a characteristic tart, cranberry-like flavor profile alongside natural colorant and antioxidant functionality.

It is sourced by formulators across food, beverage, cosmetic, and nutraceutical sectors as a plant-based alternative to synthetic acidulants and colorants. In beverage and food manufacturing, it functions as both a natural flavoring and acidulant.

It is used in herbal teas, fruit drinks, confectionery, and functional food products where a deep red hue and tangy taste profile are required. Nutraceutical producers incorporate it into dietary supplements and capsule formulations targeting antioxidant positioning.

By leveraging its anthocyanin content as a label-friendly active, it meets modern consumer demands. In personal care, it is used in facial serums, toners, and hair care products where botanical antioxidant claims support premium positioning.

Natural colorant properties further enhance its appeal in the cosmetic industry. Pharmaceutical and wellness brands also use it in standardized herbal preparations where consistent polyphenol content is a key specification requirement.

Hibiscus sabdariffa extract is available as a spray-dried powder, liquid extract, and concentrated paste. Standard commercial grades include food-grade and cosmetic-grade specifications for various industrial needs.

Standardized variants offer defined anthocyanin or polyphenol content for nutraceutical applications. Organic-certified material is available for clean-label formulation requirements, ensuring compliance with global quality standards.